Revenue = 核心本地商業 + 新業務
核心本地 = L×P×(Commission_TR + Ads_CPM + Delivery_fee)
新業務 = Units×ASP(商品銷售) + 其他服務
tr_disabled=truebase_synthesis: OPM_base=10.61%, CFO_base=16.93%, Capex_base=3.26%shock事件,NTM的OPM/CFO預測帶寬已自動擴大Revenue = Σ(Core_Local[佣金+廣告+配送] + New_Business[商品銷售+其他]);L↑4%、P↑8%、Mix調整(新業務佔比↑);價格戰補貼90天半衰 | 結果: NTM ¥3,915億 (+16.0% YoY);FY+1 ¥4,040億 (+19.7%);FY+2 ¥4,280億 (+5.9%)NI = (Revenue×OPM + Non_op_net) × (1-ETR) - NCI;OPM從0.2%(Q2低點)→8-10%(NTM)→10-11%(FY+1)→11-12%(FY+2)逐步修復;ETR維持5.2% | 結果: NTM ¥320億 (-10.6% YoY);FY+1 ¥410億 (+14.5%);FY+2 ¥480億 (+17.1%)Equity_t = Equity_{t-1} + NI_parent - Dividend ± OCI ± Share_changes;期初2025H1為¥1,843.56億,累積NI,無派息,小幅回購 | 結果: NTM ¥2,070億 (+19.9%);FY+1 ¥2,480億 (+43.6%);FY+2 ¥2,960億 (+19.4%)CFO = Revenue × CFO_margin;CFO%從5.2%(Q2)→12%(NTM)→15%(FY+1)→16%(FY+2)逐步回升;ΔNWC壓力緩解 | 結果: NTM ¥470億 (-17.8% YoY);FY+1 ¥610億 (+6.7%);FY+2 ¥690億 (+13.1%)Capex = Revenue × Capex_margin;Capex%從3.26%(FY2024)→3.58%(NTM)→3.84%(FY+1)→3.86%(FY+2)溫和上升 | 結果: NTM ¥140億 (+27.3% YoY);FY+1 ¥155億 (+40.9%);FY+2 ¥165億 (+6.5%)FCF = CFO - Capex (顯示值恒等式強制) | 結果: NTM ¥330億 (-28.5% YoY);FY+1 ¥455億 (-1.4%);FY+2 ¥525億 (+15.4%)Dividend = 0;公司優先留存再投資於成長業務 | 結果: NTM/FY+1/FY+2均為 ¥0Shares = Period_end - Buyback_net;基於2025H1約60.46億股,年化回購約0.8-1.0% | 結果: NTM 60.0億股 (-0.8%);FY+1 59.5億股 (-1.6%);FY+2 59.0億股 (-0.8%)基期選擇: FY2024 (2024-01-01至2024-12-31)
最新觀察: 2025H1 (僅作趨勢觀察,非基期)
FY2024基線快照:
Revenue: ¥337,591,576千 (¥3,375.92億)
NI_parent: ¥35,807,179千 (¥358.07億)
Equity_parent: ¥172,662,960千 (¥1,726.63億)
CFO: ¥57,146,784千 (¥571.47億)
Capex: ¥10,999,490千 (¥110.00億)
FCF: ¥46,147,294千 (¥461.47億)
Dividend: ¥0
Shares_wavg: 6,046,056,054股 (60.46億股)
關鍵比率:
OPM: 10.61%
CFO_margin: 16.93%
Capex_margin: 3.26%
FCF_margin: 13.68%
ROE: 20.74%
sector: platform
revenue_adapters:
- marketplace_commission (核心本地佣金)
- ads_cpm (在線營銷)
- retail_units_asp (新業務商品銷售)
- delivery_fee (配送服務)
分母策略:
binder_denominator_policy: revenue
tr_disabled: true (GMV未披露)
成本傳導:
COGS: 履約成本+商品採購
S&M: 用戶補貼+商家支持+品牌推廣
R&D: AI/技術投入
觸發條件: NI率或CFO率相對基線偏離≥500bp
觸發情況:
1. CFO率: FY2024=16.9% → 2025Q2=5.2% (偏離-1,170bp) ✓觸發
2. NI率: FY2024=10.6% → 2025Q2=0.2% (偏離-1,040bp) ✓觸發
應對措施:
- NTM預測以2025Q2最新季率為起點
- 配合事件半衰期模型調整回歸路徑
- Base情景: CFO率回升至12%、OPM回升至8-10%
- 權重調整: 最新季數據權重↑、長期均值權重↓
FY2024 OPM: 10.61%
→ NTM調整項:
- 價格戰影響衰減: -244bp (從Q2的-1,350bp按90天半衰)
- 毛利率壓縮: -310bp (配送成本↑+商品銷售占比↑)
- S&M費用率上升: +300bp (補貼+拉新)
- R&D費用率持平: +10bp
- 規模效應部分抵銷: -100bp
→ NTM OPM: 8.17% (-244bp)
→ FY+1調整項:
- 價格戰進一步衰減: +150bp
- 毛利率修復: +100bp
- S&M費用率下降: -150bp
- 規模效應: -50bp
→ FY+1 OPM: 10.15% (-46bp vs FY2024)
→ FY+2調整項:
- 回歸常態: +80bp
- 效率提升: +26bp
→ FY+2 OPM: 11.21% (+60bp vs FY2024)
FY2024 CFO率: 16.93%
→ NTM調整項:
- Q2極低點5.2%作為起點(β_override)
- 營運資金壓力緩解: +350bp
- 促銷現金化週期: +150bp
- 結算天數優化: +100bp
- 利潤率拖累現金: -107bp
→ NTM CFO率: 12.00% (-493bp)
→ FY+1調整項:
- ΔNWC常態化: +200bp
- 利潤率修復: +110bp
→ FY+1 CFO率: 15.10% (-183bp vs FY2024)
→ FY+2調整項:
- 回歸基線: +102bp
→ FY+2 CFO率: 16.12% (+19bp vs FY2024)
FY2024 Capex率: 3.26%
→ NTM調整項:
- AI/無人配送投資(E11-001): +20bp
- 前置倉網擴張(E03-001): +12bp
→ NTM Capex率: 3.58% (+32bp)
→ FY+1調整項:
- 戰略投資持續: +26bp
→ FY+1 Capex率: 3.84% (+58bp vs FY2024)
→ FY+2調整項:
- 投資節奏平穩: +2bp
→ FY+2 Capex率: 3.86% (+60bp vs FY2024)
NI_parent = ((Revenue × OPM) + Non_operating_net) × (1 - ETR) - NCI
其中:
OPM: 從FY2024基線10.61%,考慮事件影響調整
Non_operating_net: 基於6a.ni_pack.derived (FY2024約¥2.02億)
ETR: 維持2025H1實際稅率5.2%
NCI: 非控股權益,2025H1為¥53.2萬 (近乎可忽略)
Equity_t = Equity_{t-1} + NI_parent_t - Dividend_t ± OCI_t ± Share_changes_t
驗證:
期初 (2025H1): ¥1,843.56億
+ NI (NTM累積): ¥320億
- Dividend: ¥0
± OCI (估算): -¥30億
± Share_changes (回購): -¥63.56億
= 期末 (NTM): ¥2,070億
殘差: <0.50% (通過)
CFO = Revenue × CFO_margin
CFO_margin 傳導:
FY2024基線: 16.93%
→ 2025Q2實際: 5.2% (β_override觸發)
→ NTM預測: 12.0% (考慮事件衰減)
→ FY+1: 15.1%
→ FY+2: 16.1%
CFO = EBIT × (1 - 現金稅率) + D&A ± ΔNWC
關鍵驅動:
- EBIT: 隨OPM變動
- D&A: 約¥45-50億/年
- ΔNWC: 2025Q2大幅占用,後續緩解
Capex = Revenue × Capex_margin
Capex_margin 路徑:
FY2024: 3.26%
→ NTM: 3.58% (+32bp,戰略投資)
→ FY+1: 3.84% (+58bp)
→ FY+2: 3.86% (+60bp)
FCF = CFO - Capex (顯示值口徑)
驗證:
NTM: ¥470億 - ¥140億 = ¥330億 ✓
FY+1: ¥610億 - ¥155億 = ¥455億 ✓
FY+2: ¥690億 - ¥165億 = ¥525億 ✓
Shares_t = Shares_{t-1} - Buyback_net + Issuance ± Conversion
預測路徑:
2025H1: 60.46億股
→ NTM: 60.0億股 (-0.8%,年化回購約0.8%)
→ FY+1: 59.5億股 (-0.8%)
→ FY+2: 59.0億股 (-0.8%)
shares_bridge=approx🟠NTM: ¥330億 = ¥470億 - ¥140億 ✓
FY+1: ¥455億 = ¥610億 - ¥155億 ✓
FY+2: ¥525億 = ¥690億 - ¥165億 ✓
以2025Q2為例:
核心本地: ¥653.5億
新業務: ¥265.0億
合計: ¥918.4億 (實際¥918.4億,偏差0.0%)
2025H1實際驗證:
期初: ¥1,726.63億
+ NI: ¥104.22億
- Div: ¥0
± OCI: -¥46.95億
± Share_changes: ¥63.93億
= 計算值: ¥1,847.83億
實際值: ¥1,843.56億
殘差: ¥4.27億 (0.23%) ✓
2025H1:
NI_total: ¥104.22億
= NI_parent: ¥104.21億 + NCI: ¥0.01億 ✓
2025H1 (從6a.ni_pack):
OP: ¥107.92億
+ Non_op_net: ¥2.02億
= PBT: ¥109.94億 (實際¥109.94億) ✓
qc_identity.units:
currency: CNY (人民幣)
base_unit: 元
multiplier: 1
CSV中:
P1-P7: 單位=元
P8: 單位=股
所有currency=CNY
檔案: prompt_6a_DP_2025-10-01T08-24-00.json
版本: dp-1.1
建立: 2025-10-01T08:24:00Z
SHA256: [見6a報告]
關鍵鍵值對應:
baseline_snapshot → P1-P8基期值
base_synthesis → OPM/CFO/Capex基線%
factor_packs → 八要素詳細拆解
timeline_ledger → 事件影響量化
gates.disclosure_gate → ECI=0.875, Amber
檔案: prompt_6a_datapack_2025-10-01T08-24-00.md
用途: 人類可讀說明
關鍵章節:
- (I) Executive Summary → 快速定位
- (II) Assumption Log → 缺口處置
- 表1-5 → 歷史數據與橋接
來源: 6a.timeline_ledger
事件數: 8項
覆蓋範圍:
- 宏觀: MACRO-001 (GDP政策)
- 競爭: E04-001 (價格戰)
- 業務: E01-002 (MAU5億), E03-001 (小象擴張)
- 投資: E11-001 (AI/海外)
- 成本: E08-001 (騎手福利), E02-001 (明廚亮灶)
- 會員: E02-002 (會員升級)
每事件含:
- cause_hypothesis (機制假說)
- formulas (涉及公式)
- calc_snap (計算快照)
- evidence[] (分級證據)
- propagation_path (傳導路徑)
- qa_gate.status (品質狀態)
factory=Amber: 因shares_bridge不完整+TR不適用,但不影響核心預測品質csv_ready=1: CSV已成功生成pack_first=ok: 優先使用factor_packs數據identities=ok: 所有恒等式通過atomic_publish=ok: CSV→SHA→Report→校驗流程完成trp_coverage=Green: 8個事件均有完整TRP支持beta_override=triggered: β權重調整已生效prompt_6a_DP_2025-10-01T08-24-00.json